Work Experience

 

Marketing and Communications Director

HCA Healthcare | January 2022 - Present
Fortune 100 Company

HCA Healthcare is ranked 62 on the Fortune 100 list with profits of nearly $59 billion. The Tennessee-based national health care corporation is one of the nation's leading providers of healthcare services, comprising 182 hospitals and approximately more than 2,300 sites of care, including surgery centers, freestanding ERs, urgent care centers, and physician clinics, in 20 states and the United Kingdom. With more than 283,000 colleagues driven by one purpose—to give patients healthier tomorrows—we are excited about the future of medicine and believe we are uniquely positioned to play a leading role in the transformation of clinical care.

  • Brand strategy and creative direction to maximize omnichannel marketing—collaborating with multilevel stakeholders across the company.

  • Develop marketing plans, campaign presentations, and trend reports.

  • Manage graphic designers, copywriters, videographers, photographers and external vendors.

  • Conduct qualitative and quantitative market research.

  • Partner with senior leaders to achieve business goals.

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Senior Marketing Executive

Loma Linda University Health | August 2015 - December 2021
In-House Agency of 80+ Professionals

Loma Linda University Health includes Loma Linda University's eight professional schools, Loma Linda University Medical Center's six hospitals and more than 900 faculty physicians located in the Inland Empire of Southern California. Established in 1905, LLUH is a global leader in education, research and clinical care. It offers over 100 academic programs and provides quality health care to 40,000 inpatients and 1.5 million outpatients each year. A Seventh-day Adventist organization, LLUH is a faith-based health system with a mission "to continue the teaching and healing ministry of Jesus Christ."​

  • Oversee development of marketing and promotional materials—including radio, print, or television advertisements—for campaigns generating over $15 million annually for the Cancer Center and International Heart Institute.

  • Copywriting and management of contract copywriters to develop messaging for advertising campaigns and websites consistent with brand voice and tone.

  • Provide art direction for copywriters, graphic designers, photographers and video production teams on cross-channel initiatives.

  • Ensure successful online representation of service lines, including sophisticated website design, user interface and interactive campaigns.

  • Responsible for strategic planning, budgeting, market research, lead generation and performance analysis.

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Graphic Designer

Loma Linda University Health | April 2014 - August 2015

Loma Linda University Health includes Loma Linda University's eight professional schools, Loma Linda University Medical Center's six hospitals and more than 900 faculty physicians located in the Inland Empire of Southern California. Established in 1905, LLUH is a global leader in education, research and clinical care. It offers over 100 academic programs and provides quality health care to 40,000 inpatients and 1.5 million outpatients each year. A Seventh-day Adventist organization, LLUH is a faith-based health system with a mission "to continue the teaching and healing ministry of Jesus Christ."​

  • Lead graphic designer for $360 million dollar Vision 2020 philanthropic campaign.

  • Project management for major gifts, annual giving, planned giving, grateful patients, alumni and employee giving.

  • Creative strategy for organization’s humanitarian efforts with the goal of increasing awareness and acquiring donors.

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Creative Project Coordinator, Integrated Marketing

La Sierra University | July 2013 - March 2014

U.S. News & World Report named La Sierra University the most diverse university in the western United States the past five years. The 150-acre campus in beautiful Southern California is home to more than 120 bachelor’s, master’s, and doctoral degree programs for more than 2,300 students.

  • Copywriting for print and digital media, email marketing.

  • Article writing for alumni publication.

  • Graphic design for cross-channel strategies (digital and social).

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Marketing & Creative Specialist

Guy & Eva | June 2010 - September 2012

Startup B2B fashion jewelry company with headquarter in Ontario, CA.

  • Graphic design for print and digital collateral.

  • Work with the creative director to design websites, layout designs, full campaign designs and social media content.

  • Brand development and management of corporate identity.

  • Photography direction, product photography and photo editing.

  • Management of social media marketing.